LinkedIn has been around since 2003. Since then it has exploded in growth and is the place for professionals to connect. In 2012, the social media site expanded its advertising platform to go global. Here are a few reasons why you should be advertising on LinkedIn.
1. Plenty of cashed up members
It was reported that as of Jun 2013, LinkedIn has more that 259 million members in over 200 countries and territories. On top of this, according to socialtimes.com, 49% of LinkedIn Users Have Household Income Over $100K. This means you have over 126 million users with a salary that is not to be sneezed at. Every company should be clambering for a slice of that pie.
2. Connect with exactly the kind of people you want
The LinkedIn advertsing platform allows for very specific targeting. Aside from geographic, age and gender targeting, the ads manager will also let you target specific companies, job titles and seniority levels. One of the most powerful targeting methods can be to specific LinkedIn groups. These groups can contain thousands of like minded members who could be you biggest source of customers.
3. Its the best place for B2B
For the most part, LinkedIn is a network of employed professionals. It is the best possible place to effectively advertise your B2B services. Yes, Facebook has a much larger audience but advertising on LikedIn ensures your audience is only those who are either working for themselves or a company. Perfect!
Whether you are a small business or a large enterprise, LinkedIn could prove to be your most profitable source of clients or customers. At the very least, your business should maintain a LinedIn company page and encourage people to follow. But thats for another day.
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