So, you are all set up on social media. You have created Facebook and LinkedIn pages. You have mastered the art of creating highly engaging content and you know exactly when to post it. You are doing everything right, but why aren’t the likes and follows pouring in?
The answer is simple; you aren’t boosting your posts. Boosting post is a very easy way of ensuring that the content that you are posting to these sites is seen by many people. Many people simply do not see the value in this. They think that if they keep plugging along and posting a few things every week then their fan base will miraculously grow.
I am here to tell you that this is not enough. If you are a big company with a huge amount of pre-existing exposure, that strategy might work. For small and medium sized companies who are just beginning their online presence, it will take a very long time for you to build your online following purely by organic means.
There are three main reasons why you need to boost posts on Facebook and LinkedIn
It really is a shame when someone spends a lot of time and effort putting together some amazing content, but no one sees it. Imagine that boosting a post is like giving a microphone to a singer. You are merely amplifying the number of people who can hear them sing. The more people who see your content means there will be more traffic to your website, increased brand awareness and more potential customers.
More followers and likes
The more people who see your content, the faster you will begin to build your online following. When people see content that they like or think is useful they are more likely to like or follow that page. When this happens, you are building the number of people who will see your future posts.
Boosting posts on Facebook and LinkedIn is a very cost effective way to market your company online. You can spend as little as $10 a day to boost a post. Both sites provide analytics to show exactly how many people saw your post and who interacted with it.
In order to achieve your online marketing goal, you need to be able to reach as many people in your targeted demographic as possible. Boosting posts on Facebook and LinkedIn is an excellent strategy to help your company get there.
Image courtesy of renjith krishnan/FreeDigitalPhotos.net