To increase the overall exposure and reach of your updates, you need to learn to become strategic about when you decide to post on Facebook. When is the best time to post on Facebook? After all, 50% of a engagement happens in the first 30 minutes. You don’t want to waste your time creating engaging content only to have it seen by 1% of your followers.
This article will detail some things that you need to take into consideration when strategising your post schedule.
Analyse your demographics
Who is following you on Facebook? It might not actually be who you think. Go to the insights tab on your page and click on “people”. This page will give you a break down of the age, gender and location of your followers. Are there more males or females? Which age bracket comprises the largest percentage of your followers? Where are they located? This all very important information that you need to have before you proceed.
When are your followers online?
Now that you know what your target demographic is, you need to imagine what their day might be like. Are the majority of your followers between 25 and 44? Is there a good chance that they are going to be working a 9-5 job? Most Facebook users do not check their accounts during the work day. Are they stay at home moms who will probably only get a chance to check their accounts after they have gotten the kids off to school and the chores done? Are they retirees with lots of time on their hands? Think about all of this before you schedule your posts.
Where are your followers located?
If the majority of your followers are located in the same time zone as you, then this is not much of a problem. However, if you have followers in Australia, New Zealand, America, England and Dubai, you are going to have to put a little more thought into your scheduling. If they are scattered across the globe, firstly, target the time zone that has the most of your followers. After that, schedule a few posts to target the other time zones.
Know the trends
80% of 18-44 year olds, check their Facebook accounts as soon as they wake up in the morning and right before they go to bed. Posting first thing in the morning is a great way to ensure that your followers see your updates. The reason for this is that in the morning there is not a lot of competition from their friends with whom they have a higher affinity. This means that they will see their updates first and your posts will be pushed out of their news feeds.
Thanks to the Facebook edge rank algorithm, there are three criteria that determines whether or not your post is seen in somebody’s feed; affinity, weight and time decay. Don’t throw your posts away by letting them slip into the abyss without being seen by your target audience. A good way to ensure that you are posting at optimal times is to test different types of posts at different times over a few weeks. You will see just how important timing can be.
Written by Joseph Ramsey for Online Uprising
Image courtesy of dream designs/ FreeDigitalPhots.net